In 1997, Dan Abramson was head of large/highline cars
design, middle line (Xantia/C5
chassis) light utility vehicles and badging/decoration at
PSA Peugeot-Citroën.
In his team at the time were Mark Lloyd, Ivo Groen, Oleg
Son, Mark
Pinson, Sean Hensridge, Urs Stemmler, Gunvant Mystry and a
graphic team.
While doing the early C6
propositions at Linea Gamm, Dan got them to do a 2CV
proposition to be in competition with the C3
project.
When the first 1/5 scale models were being done for the
Saxo
replacement, one of the directors said: "Shouldn't we try
a 2CV
replacement styled car". Those present seemed to think it
was a stupid
idea, despite the success of other retro-styled cars like
the VW
Beetle.
|
|
At about the same
time Oleg Son was forbidden by Dan Abramson to work on
Donato's area
since Dan Abramson felt that Donato had more than enough
staff and he
didn't want to create tension by working on his stuff.
Oleg Son created
a 1/10 scale model in secret which Art Blakeslee just
loved and sent it
in where it was up against numerous 1/5 scale models. This
car became
the C3.
|
|
In the last round of scale models Dan had Urs Stemmler do
a 1/5 scale model of his 2CV proposition (Urs had a 2CV
and loved it). This beautiful model was hated or laughed
at by everyone
except the head of engineering. Dan managed to get a
budget sneaked in
while Urs was doing some C6 work in Italy and got a full
size model
made.
Urs Stemmler went to school at ArtCenter (Europe) and then
was hired by
Citroën and put in Dan's group as Assistant Chief Designer
- high line
& commercial vehicles (external and interior design
where he stayed
until quitting in 2003.
Urs is a 2CV fan and drove to work everyday in a souped
up 2CV
with 5 speed gearbox but people within the company thought
he was a bit
too much of a 2CV fan.
|
|
He worked on most of Dan's projects in one way or another
and
was in Italy where the C6 model was being done up in
plaster at Linea
Gamm. His 1/5 scale 2CV model had just been shown and
canned but
somehow he talked the guys in Italy to start a chassis
buck and Dan
came up with the finance and the full size model was
completed. (Dan
was good friends with the styling budget manager and he
liked doing
secret projects so getting money for the full size model
was easy). Dan
got the car paid for by adding budget to the other
projects going on at
the same time in Italy - the C6 model and the remodelling
of the C6
Lignage interior. This eventually paid for the 2CV full
size.
The only person who saw it was Vincent Besson who was too
scared to show it to the Direction and said thanks but no.
|
|
Linea Gamm in Italy who did the model and others for PSA
were,
in Dan's opinion, the best in the world - the head was the
old head of
Ital design modelling and the second in charge was the old
head of
Bertone, and one septuagenarian had been a master modeller
at Fiat.
The project was initially intended for the 2CV's 50th
anniversary, so
it was developed in 1997 to be ready in 1998. The
project's unofficial
name was TPV...
|
|
Dan Abramson worked for Groupe PSA Peugeot Citroën from
1984
until 2005 where he was responsible for the design of
production cars;
developing platforms for the 'haute gamme' (top of the
range), 'gamme
moyen (M2) and small utility vehicles.
He was responsible for the C6 exterior and interior
design. His last project with PSA was the B9
(new Berlingo where they did roughly 15 full size models
selling them
on 2 side glasses and forward windscreen and various front
end
lengths. Then the project was given to Jean-Pascal
Sciancalepore
and it was subsequently transferred to Donato after his
untimely
death); Picasso
Brazil industrialisation with Duarte/DCI; C5 and C5
Break exterior and interior design and the 2nd generation
C5
restyle;
Berlingo and Peugeot Partner exterior design and variants;
Xantia and
Xantia Break exterior design for 2nd generation; exterior
design of the XM
and XM Break and the BX
Sport.
|
|
He was also responsible for developing numerous
concept cars including Berlingo
Bulle, Xanae,
Activa and Activa
2.
Prior to working for PSA, he worked for Subaru and
Chrysler.
Dan is now in charge of Design at RCD which has 12
or so full time
designers working at PSA, a team at Aston Martin
and a shop in Romania
for Dacia/Renault/Nissan. In addition to work on
cars, RCD is a
supplier to Airbus and Eurocopter with a designer
100% of the time on
aircraft, etc. They also have a team at Peugeot
Motocycle doing
scooters and bikes.
|
|
|
Urs Stemmler is the founder of yamei design, providing
automotive design consulting and project management out of
Hong Kong.
He is also the managing director of e:motive, a company
specialising in mobility strategy, transport design
projects and hr.
Additionally, he is a visiting lecturer for car design
related
master’s classes in automotive engineering & design
at the HK
Polytechnic University.
Prior to moving to Hong Kong, he was the general manager
of MILAI Corp, an automotive design consultancy in Tokyo.
While at PSA, he worked on the C6 and C5 design
management and
part of the exterior and interior design, on the Berlingo
exterior
design incl. the sliding door and sun roof
transformations; Berlingo
Berline Bulle concept car exterior design; Xantia Break
exterior
design, Xantia RallyCross body transformation, various
accessories,
logo designs and gave the company aeroplane its livery.
|
|
|
|
|
|
|