CITROňN ON THE CHAMPS ELYS…ES:
CitroŽn has chosen architect Manuelle Gautrand to renovate its premises at 42, Avenue des Champs-Elysťes in Paris.
2004, the premises located at 42, Avenue des Champs-Elysťes and
currently occupied primarily by a restaurant chain, will be restored to
the owner, CitroŽn.
To mark the event, CitroŽn
has initiated an architectural project to renovate the premises and
thus to showcase its prestigious history, as witnessed by the Champs
CitroŽn has made this decision as a
carmaker with pride in its history and confidence in its future. The
brand's dynamic vitality is illustrated by a rich product offering.
CitroŽn wanted a powerful and original architectural plan for this historic, prestigious building.
a call for tender sent out to six architects last June for this major
renovation project, CitroŽn has chosen the project submitted by
of France's leading architects, Manuelle Gautrand already has a
significant track record, including cultural buildings such as a
theatre at Bťthune, a cultural centre with an auditorium and cinemas at
Saint Louis, university buildings and industrial premises, including
two airport buildings in Nantes.
published architect who has held many exhibitions in France and Europe,
Manuelle Gautrand has already won several prizes, including a Young
Architecture award in 1992, the Benedictus Awards in 1999, the
Architecture et MaÓtre d'Ouvrage (AMO) prize in 2000 and a prize from
France's Academy of Architecture in 2002.
the same time, Manuelle Gautrand is a consultant (consultant architect
to the education officer and universities of Grenoble, consultant
architect to France's interministerial mission on the quality of public
buildings) and lecturer (Paris Val-de-Seine school of architecture).
project adopted makes full use of the building's verticality and
25-metre high facade to present the cars. The public will see a spiral
in movement, an automotive sculpture made up of seven superimposed
rotating platforms. The horizontal perspective provides continuity, so
that visitors see the area as a whole. The scenography put in place
perfectly reflects the requirements set out in the specifications in
terms of modularity and flexibility.
forum of advanced techniques and technologies will meet a full range of
visitor requirements, with current models and sales media as well as
information on CitroŽn culture, with vintage models, audiovisual media
and books on the history of the company.
major architectural project, which turns the spotlight on both CitroŽn
and the Champs-Elysťes, is now being presented to the authorities and
municipal bodies concerned. For CitroŽn, this period of discussion is
an opportunity to engage in an open dialogue with a view to creating a
dynamic consensus between all those involved in the project and - first
and foremost - Paris City Hall.
CitroŽn plans to open these prestigious and historical premises to the public at the end of 2004.
Andrť CitroŽn displayed his first car, the Type A at the prestigious Champs-Elysťes premises in Paris in 1919.
|© 2002 Julian Marsh/CitroŽnŽt/CitroŽn Direction de la Communication/Manuelle Gautrand|