innovative architecture, compelling style and a bold approach to
design, the C42 - C for CitroŽn, 42 for the building number - embodies
both the rich history and contemporary vision of the Marque.
Incorporating a series of displays that are open to the public, this
newest landmark on Paris' world famous avenue is located on a site that
this year celebrates its 80th year in the hands of CitroŽn.
The C42 project is the work of one of France's leading architects, Manuelle Gautrand. She was awarded the prestigious contract in 2002 after her designs won unanimous support in an international competition.
bold, prominent design of the C42 echoes the spirit of creativity and
innovation that has always been such an integral part of CitroŽn's
philosophy, while further reflecting the style renaissance that the
brand has undergone over the past few years.
30m high, the striking glass latticework exterior is dominated by
soaring chevrons that assert the building's CitroŽn identity. The
complicated geometric glass and steel facade took five months to
assemble and weighs an incredible 86 tonnes.
and light are both dominant themes of the C42's design. During the day,
the glass-fronted face allows sunlight to pour into the showroom,
enhancing the sense of space and highlighting the building's reflective
surfaces. By night the C42 is illuminated in a play of light in the
recognisable CitroŽn shades of white and red.
the central focus to the building's interior are eight rotating
turntables topped by mirrors, each featuring a different CitroŽn model,
that rise up vertically through the building to create a spectacular
column of cars.
A panoramic elevator carries visitors
from the atrium to the top floor where they can enjoy superb views of
some of Paris' most recognised landmarks like the Eiffel Tower and the
Place de la Concorde. As visitors walk down from the top floor they can
get closer to each of the exhibits, which will change in a series of
planned, seasonal exhibitions, and use the touch-screen displays to
learn more about them.