DIVINE DS: CAPTURING THE ESSENCE OF THE DS BRAND
DIVINE DS concept unveiled, prior to appearing at the Paris Motor Show 2014
With more than 500,000 vehicles sold worldwide in four years, DS is building on its success and is now a brand in its own right. Its latest creation, the concept car DIVINE DS, is a true expression of the brand’s DNA. Designed and created in Paris, France, it captures the very essence of DS:
DS is an expression of our expertise. This concept car is the very
essence of what DS is and what it will be. A perfect alliance between
sophistication and technology. Unveiled just a few weeks after the
birth of the brand, DIVINE DS perfectly expresses the unique
personality of DS.”
Yves Bonnefont, CEO, DS Brand.
UNIQUE STYLING CUES
Enchanting design lines
DIVINE DS is a compact 4-door vehicle, 4.21m long and 1.98m wide. It is a car of powerful, charismatic styling, with taut lines and a low driving position (1.35m high), sitting squarely on its 20” wheels. Strong, sensual curves contrast with graphic features sculpted in chrome. DIVINE DS features metal grey bodywork with a subtle shimmer that showcases its lines. A body style that captivates at first glance, with bold styling cues that reflect the image of DS.
The wide, powerful front end of DIVINE DS, features the ‘DS Wings’ first seen on the DS 5LS and DS 6. The front end is slightly stronger and more vertical, for a greater sense of prestige. In the centre, the radiator grille provides a stunning setting for the DS emblem. Floating diamond shapes of different sizes and in varying shades of chrome create a play of light to give the radiator grille a spatial effect.
Viewed from the side, the lines of DIVINE DS form a sharp sweep. The first stroke of the designer’s pen is clearly visible. Likea signature on the side of the concept car, it emerges as a circle around the rear lights to taper away naturally at the front.
Underlined by a chrome strip, this line makes the whole body tauter and more dynamic. The chrome strip also cleverly conceals the door handles, for an even cleaner look. On the lower side panels is a line of finely sculpted chrome, subtly highlighting the elegant body lines and bringing to mind the interior console design.
Another major styling highlight is the roof. The roof of DIVINE DS is truly unique with a design resembling the scales of a reptile. Playing on contrasts, these scales feature alternating effects: matt and satin, opaque and transparent, revealing the light inside and outside the car through changing reflections. The scale pattern extends over the rear window and can also be seen on the door mirrors. A unique and enchanting display that contrasts with the sensual, voluptuous curves of the rear end.
An avant-garde interior display
The cabin of DIVINE DS is a spectacular display of contrasts, between the contours and relief of the driver’s cockpit and the flowing lines of the passenger seat.
On the passenger side, a single continuous drape enfolds the console and dashboard, forming a twist as it reaches the door insets. The airy-looking drape embraces the passenger, taking him/her into a world of haute couture, far removed from conventional automotive standards. An original sensorial experience.
The driver’s side is a showcase of advanced technology, crafted like a jewel. The central console, which resembles a
The rectangular steering wheel is a work of sculpture, promising new driving sensations.
The seats are a visually striking retake on the watch strap design, underlining the character and comfort of this exclusive DS signature. They are upholstered in full-grain aniline leather selected by the SETON tannery for its exceptional quality and specially tanned. The slight warmth of the grey highlights the metallic touches of white gold and each ambience.
At the rear, the absence of a rear window immerses the passengers in an intimate, sophisticated cocoon.
A NEW AUTOMOTIVE EXPERIENCE: ‘HYPERTYPAGE’
DS, as an innovative brand is introducing a new concept with DIVINE DS: ‘Hypertypage’. This completely new concept
‘Hypertypage’ is a bold concept that gives life to DIVINE DS. This exclusive feature underlines the ambition of DS to bring customers vehicles that fully reflect their personality.
A MODERN TAKE ON FRENCH ELEGANCE
More than a concept car, DIVINE DS is a meeting of several leading companies, each illustrating expertise and excellence in their field. A first in the automotive industry. “We want the best for DS: the best partners, people who are recognised as setting the standard in their field. And we also want to be the first to explore new territories,” says Thierry Metroz, head of DS styling. Through these cooperative projects, DS is highlighting the emphasis placed on every detail, through to the choice of materials rarely used in the automotive industry.
Recognised as a standard-setter in the world of fashion and luxury, Swarovski has developed a reputation of excellence with haute couture fashion houses, working with the leading names in French fashion. The magic lies to a great extent in the manufacturing secrets of Swarovski crystals and in the cutting and polishing process that gives them their sophisticated sparkle.
Today, the DS automotive brand is calling upon this prestigious firm. Swarovski crystals adorn the exterior lines of DIVINE DS and decorate the headlights for an alluring finish. Inside the car, these legendary crystals adorn the door panels and dashboard in sophisticated touches.
As part of another cooperation project that is truly exceptional in the automotive industry, DS is working with Maison Lesage, France’s most prestigious embroidery house. Founded in 1860, Lesage works with the leading fashion designers.
Embroidery is an art form that is continuing to develop today. Demanding meticulous handwork, it draws upon precious materials such as silk, beads and crystals.
The art of embroidery comes into its own in DIVINE DS with the “Parisienne Chic” Hypertypage, enhancing the cabin
These exceptional cooperation projects demonstrate once again how DS overturns established codes and brings different worlds together. They show that DS is credible as an expression of French-style luxury.
TECHNOLOGY CONTRIBUTING TO STYLE
A lively body style
Technology brings the body style of DIVINE DS to life, starting with the futuristic, avant-garde headlights.
The light signature at the front was inspired by the DS 3. It maintains the principle of independent LED modules designed to resemble diamonds in their setting. With Swarovski Crystal Fabric at the base to bring the light to life, these headlights combine sequential indicators with laser technology. The laser headlights of DIVINE DS comprise two high-powered laser diodes per module. These diodes are 50% more powerful than conventional LED lights in terms of their lighting intensity.
The laser function works with the LED headlights from speeds of 60 kph. The light beam is conducted to the headlight
At the rear, the full LED lights feature retracting scales that play with the light and bring them to life. These scales light up at night or on braking creating a magical, hypnotic effect, completed by the sequential indicators.
The rear window is equipped with opening facets that optimise the aerodynamic performance of DIVINE DS. One of these facets includes a camera for onboard rearview vision. Here again, technology is contributing to style with this reptilian display.
The 20’’ wheels feature an innovative design in which the floating spokes are disconnected from the hubs. A technological feat that gives the wheels an airy look, suggesting the aerodynamic performance of DIVINE DS.
A high-tech ‘cockpit’
The cabin of DIVINE DS showcases its in-car technologies with a ‘cockpit’ driving position featuring an array of digital
First, the controls of DIVINE DS are grouped on an HD touch drive interface that is a spectacular 10.4 inches in size.
Located on the overhead console, this multifunction screen frees up space on the dashboard and includes a function that replaces the central rearview mirror.
Driver information is in digital form, with a head-up display above the wheel showing essential driving information. This panel is completed by a holographic display behind the steering wheel. A 3D readout that lets the driver view navigation information, for example, without taking his/her eyes off the road.
An engine combining efficiency with advanced performance
DIVINE DS is equipped with the turbocharged direct-injection 1.6 THP petrol engine developing 270 bhp. A perfect fit with its dynamic character. With maximum output of 199 kW at 6,000 rpm and maximum torque of 330 Nm between 1,900 rpm and 5,500 rpm, this is an engine of outstanding performance.
Meeting high standards in performance does not mean turning a blind eye to environmental concerns. This engine is
|The DS brand
Initiated by CITROňN in March 2010 with the DS3, DS stands out as a premium brand. Drawing on the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises five models: DS3, DS3 Cabrio, DS4, DS5 and DS 5LS (sold in China only). The DS range makes bold statements in terms of style, pleasure and refinement. And it stands out thanks to avant-garde technology, in particular the Hybrid4 hybrid diesel drive train on the DS5. Marketed in Europe by CITROňN in dedicated showroom areas, DS boasts its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services, in particular through the DS Privilege Club. DS confirmed its worldwide success in 2013 with sales of 120,000 units, bringing the total number of cars sold since launch to more than 410,000.
2014 S.A. Automobiles CitroŽn/CitroŽnŽt