For almost a century, the concept of comfort has been closely linked to Citroën. To the extent that “Citroën comfort” has become a brand signature in the same way as design or innovation. Keeping pace with customers' expectations and driving habits, the definition of comfort has changed significantly. Today, it encompasses a far broader range of criteria, including light, ergonomics and connectivity. To better address the global dimension of comfort, Citroën introduced the “Citroën Advanced Comfort®” programme. The content of the programme is reflected in the current range with, for example, the recently revealed new C4 Picasso, or the “Citroën Advanced Comfort ® Lab”, a prototype featuring practical technologies like progressive hydraulic cushions, new seats or even structural body bonding contributing to comfort for all.