NEW
CITROËN AIRCROSS CONCEPT CAR: AN INVITATION TO TRAVEL, CITROËN
STYLE
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European première at the 2015 Frankfurt Motor Show: AIRCROSS
concept car.
This is a great interpretation of how CITROËN sees the SUV.
On this, its maiden European outing, it's showing off an outline
that
expresses the global potential of CITROËN's upmarket
positioning.
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As it celebrates its 50
millionth car sold since the creation of the Brand some 95 years
ago,
CITROËN is unveiling a surprising, creative and bold new concept
car,
one that confirms its ability to develop a positioning that is:
- INTERNATIONAL: CITROËN Aircross illustrates the Brand’s
international
ambitions, rolling out its positioning initiated with the C4
Cactus
with a body style intended for sale around the world.
- DIFFERENT: CITROËN Aircross shakes up design cues while
respecting
SUV essentials. Drawing on the product and styling traits of the
C4
Cactus, the body design and cabin ambience express a sense of
modernity
and a singular spirit. The new concept car shows CITROËN’s
ability to
assert its identity in all vehicle segments.
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The CITROËN Aircross concept car successfully builds on the
achievements of the C4 Cactus with:
- A SINGULAR ATTITUDE: Blending power and positive energy,
CITROËN
Aircross is a protective and welcoming SUV. The resolutely
optimistic
vehicle casts off any sense of aggression in favor of:
A singular, pure and optimistic personality, through the overall
balance of the body styling, with a horizontal emphasis and
underscored
by flowing and organic forms punctuated by strong graphic
components
including “Alloy Bumps” and “Air Signs”. The global result is
heightened by orange-red body paint symbolizing energy and
serenity and
innovative materials denoting robustness;
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A styling approach emphasizing functionality and aerodynamics.
- An INVITATION TO TRAVEL in a cabin bringing an immediate sense
of
consummate comfort and the generation of energy. Everything
inside
CITROËN Aircross was designed to foster physical and mental
well-being.
In addition to the physical comfort provided by the broad and
generous
seats, well-being is further heightened by warm materials and a
blend
of light and invigorating colors. The purely-drawn lines with
their
crosswise emphasis suggest space, while the ample geometric
shapes
structure the uncluttered interior, each one combining
aesthetics with
functionality. CITROËN Aircross posits a new take on the travel
theme
with specially designed storage compartments and the use of
straps in a
fresh and contemporary cabin inviting passengers to take to the
road
together and in their own style.
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- TECHNOLOGICAL INTELLIGENCE harnessed for practicality, with
occupants
able to choose between sharing and an individual experience. The
concept car is equipped with two 12-inch HD screens, one of
which is
mobile and can be passed from one passenger to another. Each
seat is
equipped with speakers and microphones to encourage dialogue
between
passengers. Technological intelligence is also expressed in the
choice
of a plug-in hybrid drivetrain, combining efficiency and
top-level
performance. CITROËN Aircross features meaningful technologies
for
relaxed mobility and a new travelling experience.
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The CITROËN Aircross concept car will be unveiled at the
Shanghai Motor
Show, a symbolic choice of venue given the importance of the
Chinese
market for CITROËN, accounting as it does for 25% of total sales
and
standing as the Brand’s number-one market.
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©
2015 CITROËN & DS Press/Citroënët
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