Le Conservatoire du patrimoine de CitroŽn
|Arthur & Jan Matthijs' visit in October 2015
|CitroŽnŽt's visit in October 2016
Case Courrier AN 081
Bd Andrť CitroŽn
93601 Aulnay-sous-Bois CEDEX
The following is a Press Release issued by CitroŽn's Direction de la Communication, Service Presse in November 2001 - Page One
have passed on the views of CitroŽn enthusiasts who, unlike the company
under the direction of Xavier Karcher, actually preserved the marque's
heritage for them - and suffered hostility for their pains.
under the current direction of Messrs Satinet and Folz are to be
congratulated but I suspect it is a case of too little, too late.
CITROEN INAUGURATES LE CONSERVATOIRE, SHOWCASE OF THE BRAND'S HERITAGE
28 November 2001, Mr Pierre Peugeot, Chairman of the Supervisory Board
of PSA Peugeot CitroŽn, and Mr Claude Satinet, Managing Director of
Automobiles CitroŽn, are inaugurating Le Conservatoire, showcase of the
Brand's heritage, in Aulnay-sous-Bois.
centre houses more than 300 CitroŽn models, together with a vast
quantity of documentation and a host of souvenirs directly linked to
the Brand's history. The role of Le Conservatoire is fundamentally
different to that of a museum, since it will not be open to the public.
It has been set up to house and maintain examples of the vehicles
produced by CitroŽn since its founding up to the present day, and to
manage the Brand's archives in their entirety.
A PARTICULARLY FAVOURABLE BACKDROP
inauguration of Le Conservatoire takes place against a particularly
favourable backdrop for CitroŽn, which is thus able to establish a link
between its rich and eventful history and its strong present-day
performance. The Brand's range of rich, diversified and recent models
reflects its ability to innovate, and bears testimony to the remarkable
impetus that has characterised CitroŽn in recent years.
this strategy of innovation, CitroŽn has been able to satisfy and even
to anticipate customer requirements. The HDi engines, for example, have
prompted a wave of enthusiasm for diesel vehicles, while multiplex
electrics have paved the way for a host of new functions on most
CitroŽn models. Last, the Berlingo, Xsara Picasso, CS and C3 express
new ways of using interior space, with their original styling.
BALANCED, STRONG AND CONSTANT GROWTH: 52% IN FIVE YEARS
Over the past few years, these innovations have led to fast growth in CitroŽn sales worldwide.
2000, the Brand beat its own historic sales record for the fourth year
running. With 1,140,000 vehicles sold, the Brand grew sales by more
than 13.2% on 1999, an increase of more than 1 33,000 units.
has seen sales grow by 52% over the past five years. In 2001, the Brand
is consolidating this exceptional growth. Results for the first ten
months show an increase of 11.5% despite a relatively unfavourable
backdrop (stagnant European market). This growth is balanced in that it
is distributed fairly evenly across all markets and involves all the
models in the range. New vehicles currently in the pipeline, such as
the Citroen C3 scheduled for launch in April 2002, are expected to
further boost this trend.
CITROEN, A BRAND WITH A PRESTIGIOUS HISTORY
results can also be said to spring from the history of the Brand. More
than any other carmaker, CitroŽn can lay proud claim to a story that is
also the history of the 20th century.
has made its mark on every age, with innovations whose impact stretches
far beyond that of the automotive industry alone, to encompass design,
architecture, industry, marketing and advertising.
THE ARCHITECTURAL WEALTH OF CITROEN'S BUILDINGS EXPRESSES THE HISTORY OF THE BRAND
history of the Brand is also the history of its premises and buildings,
some of which are regarded as striking illustrations of urban
sites reflect the Brand's history and provide a link between past and
present. It was for this reason that CitroŽn chose to build its new
head office - opened in 2001 - on one of the Brand's historic sites.
The new building is on the site of the old Epinettes factory, opened in
1924 for the cold-stamping of metal parts. The decision to build Le
Conservatoire next to the Aulnay-sous-Bois plant reflects the same
Continuing its efforts to
link past and present, CitroŽn also plans to renovate one of the
Brand's historic and particularly prestigious sites.
AN INTERNATIONAL ARCHITECTURAL COMPETITION
on the world's biggest and most famous avenue at 42, avenue des
Champs-Elysťes, the site currently occupied by "CitroŽn Hippo" is to be
fully converted and renovated. To this end, the Brand is to organise an
international architectural competition, reflecting the importance it
attaches to this renovation project. Opened by CitroŽn in 1928, these
premises extend over an area of over 1,200 m2, and constitute a
historic showcase for the Brand. From the day it opened, the
Champs-Elysťes showroom has been the setting preferred by CitroŽn for
displaying its most recent and prestigious vehicles (the B14, C4, C6
and their many successors), and for promoting its activities
(exhibitions, expeditions) and innovations in the field of service.
in memories of times past, this building will serve in the future as a
showcase for the products of today, yesterday and tomorrow. It will
also be a forum of prestige through which CitroŽn will turn the
spotlight on its creative talent, renewal and enthusiasm.
REEMPHASISING THE BRAND'S HERITAGE
architectural approach adopted by CitroŽn for the Champs-Elyseťs
building reflects the Brand's determination to reconstitute and give
greater prominence to its heritage, by acquiring premises of symbolic
importance that were formerly owned by Citroen, or by renovating
richest and most interesting sites is the CitroŽn branch in Lyon,
located in the rue de Marseille and built in 1930. These premises were
used to assemble the C4 and the C6. Classified today as a historical
monument, the building reflects the architectural wealth of certain
buildings owned by the Brand.
headquarters of CitroŽn's subsidiaries in Belgium and the Netherlands,
built at the beginning of the 1930s in Brussels (place de I'Yser) and
Amsterdam (Stadionplein), are other examples of buildings that form an
integral part of the cultural heritage of Europe's main cities.
premises that are no longer owned by CitroŽn, such as the building on
the rue Marbeuf, the Magasin de I'Europe at Saint-Lazare or the
building on Place de l'Opťra (all in Paris) also reflect the Brand's
rich and eventful history.
||© CitroŽn Communication 2001