DS 3 INES DE LA FRESSANGE PARIS CONCEPT: ONE CHIC PARISIAN MEETS ANOTHER

The DS styling Centre and Inès de La Fressange Paris have joined forces to develop two unique and attractive concepts, one on the DS 3, the other on the DS 3 CABRIO. In these concepts, DS meets a free spirit from the fashion world, whose sharp eye can be seen in the choice of graphics, materials and colours.
Both concepts feature strong styling, designed for a chic Parisian, elegant, bold, modern and independent.
The vehicles will be premiered from tomorrow (17th September 2014) at DS WORLD PARIS. The DS 3 hatch will then be displayed on the DS stand at the Paris Motor Show from 4 October.

The cooperation between DS 3 and Inès de la Fressange Paris is first and foremost a natural meeting between an iconic fashion house, which contributed to the development of these two concepts, and an iconic car. Both share the same taste for elegance, sophistication and modern design.

The two unique cars differ first and foremost for their bodywork colours, creating an alliance of chic and sobre hues.  The DS 3 is draped in satin-finish Ink Blue, forming a perfect match for the glossy Onyx Black roof. In contrast, the DS 3 CABRIO is adorned in glossy Perla Nera Black, showcasing a mat Infinite Blue roof with an Infinite Blue soft top. The new colour adopted for the soft top creates new potential for personalising the DS 3 CABRIO. Both versions are fitted with 17’’ Aphrodite diamond-cut wheels that add a dynamic touch to the styling.

Designed to showcase the DS 3 New Light Signature, both versions feature exclusive “Ines Red” door mirror housings. DS 3 gains a range of personalisation  features including an “Aéropostale” adhesive signature in red, white and blue, across the back of the car, an enamel-effect emblem with the words “Inès de la Fressange Paris” on the central pillar, as well as wheel hubs and DS logo surround in Ines Red.  The use of the three colours, blue, white and red clearly express the Parisian roots of both brands and their ties with French elegance and luxury.

DS 3 & DS 3 CABRIO Ines de la Fressange Paris Concept share the same interior, featuring the three emblematic colours of the union in a carefully matched layout. The emphasis is on personalisation and customisation. The seats are upholstered in Granite Blue grained leather with white topstitching. A leather of exceptional quality that is also found on the headrests, with the same “Aéropostale” signature as on the bodywork. The dashboard is also easily identifiable in Ines Red with an enamel-style emblem. As a final touch of sophistication, protective mats with edging inspired by the “Aéropostale” signature further enhance passenger comfort.

The two concepts, DS 3 & DS 3 CABRIO, are strongly styled and illustrate perfectly the Parisian chic and the personalisation potential of the DS 3.