|NEW CITROňN C3 REVEALED: THE NEW CITROňN OFFENSIVE
is today (29th June 2016) unveiling The New CitroŽn C3, the latest take
on a best-seller that has sold more than 3.5 million units since 2002.
With its distinctive design and colourful personality, it’s brimming
over with an exuberant freshness and optimism that will rock the
market. Its unique morphology and original graphic features express
energy and confidence. Audacious by design and extensively
customizable, leaving full scope for individual expression. The
interior is carefully thought out to make driver and passengers feel
comfortable, to make each journey a pleasurable experience. And the car
is fitted out with the very latest technologies, including a world
premiŤre appearance for CitroŽn ConnectedCam™, an on-board HDcamera
that lets you share your road-trip photos and videos directly.
the arrival of New C3 there’s a wind of change blowing through the
motoring scene. The versatile little hatchback sets a style of its own,
standing out from the crowd with its perky, colourful, appealing personality. New CitroŽn C3 offers a delightfully offbeat take on in-car living.
new C3 has all the CitroŽn brand markers and all the qualities to give
the brand new impetus. A major challenge for our best-seller, which
accounts for almost one sale in five in Europe for CitroŽn. A
comfortable car with real personality, it is set to appeal to new
customers looking for a modern car ofcharacter.”
Linda Jackson, CitroŽn Brand CEO
The New C3 embodies the core values of CitroŽn:
ę OPTIMISTIC Ľ
New C3 is audacious by design, with a strikingly unique morphology
whose keynote features are a high-standing, charismatic front end and
generous curves, producing a powerful, energetic posture. The slick,
smooth outline, graphic signature and cool colours make New C3 an
undeniable trend-setter. And the car’s strong personality readily
accommodates extensive customization capabilities, designed with a
global approach, for coherence and value enhancement. This is an
affordable mid-range model addressing a broad sector of the population
with the promise of a singular car that can match individual tastes and
aspirations. For the two-tone exterior, there’s a choice of three roof
colours, plus colour choices for the foglamps, wing mirrors, rear C
pillar graphic and Airbumpsģ. Inside, customers can choose between four
different mood packs addressing three different motoring outlooks. As
soon as you step in, the interior feels remarkably spacious, a
sensation enhanced bythe upholstery and uncluttered horizontal dashboard.
ę HUMAN Ľ New C3
exudes an unmistakable impression of well-being. The design was guided
throughout by the CitroŽn Advanced Comfortģ programme, which charts an
up-to-the-minute approach to CitroŽn’s timehonoured supremacy in
motoring comfort. The sensation of superlative comfort starts with the
seats, visually as well as physically comfortable, the panoramic
sunroof that floods the passenger compartment in light, the ingenious
stowage features, and the generous space allocations. These first
impressions are confirmed by the colours and materials, which draw
overt inspiration from the worlds of furniture and travel, consistent
with New C3’s aim to make people feel literally at home when travelling
by car. The deliberately designed cocoon effect filters out
disturbances from the outside world, and offers ergonomic usage with
all functions accessible from the 7” screen, plus hands-free ignition.
Equipped with 5 doors, the new C3 is practical while remaining compact
with its lengthcontained to 3,99m.
ę SMART Ľ New C3
brings up-to-the-minutes technologies, starting with the world premiŤre
of CitroŽn ConnectedCam™, a fully integrated and connected HD camera
system that films your on-the-road experience for immediate sharing on
the social network or for subsequent viewing (or as evidence in the
event of an incident, for example). Advanced driver assistance systems
include: 3D connected navigation with speech recognition, reversing
camera, lane departure alert, and blind spot monitoring. The efficiency
of New C3 also extends to a full range of high-performance,
high-efficiency engines (PureTech petrol, BlueHDi diesel) and the EAT6
“With its unique body style, personalised features and
connectivity, the new C3 is a bold, fresh, modern car. It illustrates
the ongoing CitroŽn product offensive!”
Xavier Peugeot, CitroŽn Brand Product Director
01 ęOPTIMISTICĽ : AUDACIOUS BY DESIGN
1. Distinctively offbeat
There’s nothing like The New C3 on the road today, in
terms of audacious design and charisma. Its offbeat attitude bristles
with freshness end energy, backed by rugged strength. It shuns the
usual stereotypes of its segment to prefer a highly individual and
instantly recognizable outline of its own, lending a distinctively
dynamic slant to the curves that endeared its predecessor to such a
In volumes and proportions it takes on a unique
morphology, in true CitroŽn style. The high-standing front end is
strong and compelling, giving a powerful impression of robustness with
a horizontally balanced outline right through from the waist. The
resulting vehicle posture looks natural and steady. The fluid curves
and muscular flanks lend vigour and power.
The pure, wholesome, unaggressive appearance is
highlighted by potent graphic features. New C3 is different. It’s
energetic and modern, yet calm and reassuring.
With CitroŽn’s characteristic two-tier front light
signature, the car seems to looks upward, enhancing the impression of
bonnet height. The double chrome bar underlining the chevrons runs
right through to the LED daytime running lamps, enhancing the
impression of width. The round headlamps express a strong technological
content. The protective bumper below is in the body colour, again to
enhance the sense of height and lend a go-anywhere spirit. The foglamps
feature colour surrounds for a touch of sparkle.
Looking at the side, the first detail you notice is the
floating roof held by the black windscreen pillars, and the taut roof
curves accentuating the dynamic outline. The car’s protective function
shows through clearly in the balanced proportion between body panels
and glazed surfaces. The horizontal belt line continues the
deliberately high bonnet line, producing a steady, stable, reassuring
posture. Body surfaces are fluid and unaggressive, extending down over
the wheels, which have the largest diameter of any car in this segment
(640 mm), another strong character feature. The large wheels also
contribute to vehicle comfort, making for a high flank (even with 17”
wheels) and filling the arches, which can be fitted with extensions for
a crossover appearance. At the rear, the generously sized, muscular
wings give the car a dynamic appearance, an impression accentuated by
the very short overhangs.
The Airbumpģ panels (air-filled bumps with a
scratch-proof surface as seen on Cactus) are a CitroŽn signature
feature, giving personality and style, as well as protecting the
vehicle. The aliphatic thermoplastic polyurethane material used in the
Airbumpģ panels gives excellent resistance to everyday aggression, from
sunlight, water, ageing, scratches, etc. Each comprises six air-filled
bumps at the door bottom, an especially vulnerable area of the car in
an urban environment. The Airbumpģ panels have a white or red graphic,
depending on the version.
The rear of the vehicle emphasizes width, with smooth
surfaces providing an ideal backdrop for the 3D rear lamps, which lend
a unique, high-tech identity to New C3. The lower protection affords
good everyday protection. The C3 badge is different to that sported by
the previous model: the figure 3 appears in black with a chrome
surround, recalling the gloss black chevrons with chrome surround used
by CitroŽn models since C4 Cactus.
In tune with its times, all-round attention has been
given to aerodynamics on C3. The roof is 4 cm lower than on the
previous model. And all surfaces are optimized allowing a clean a
2. Spacious interior designed as a living area
The New C3 interior is designed to feel like an
extension to the driver’s home, a place it feels good to be in. It’s
welcoming, contemporary, intuitive and superbly comfortable. It’s safe
and peaceful. The CitroŽn designers drew inspiration from
non-automotive worlds (architecture, furniture, decoration, etc.) to
define its volumes and materials. It’s also an incitement to escapade,
expressed through detailed features such as the trunk straps on the
doors, another little offbeat signature of the CitroŽn range.
The basic interior design principles taken up in New C3
are uncluttered space, consistency, full and soft shapes. The
perception of space is immediately suggested by a horizontal layout,
and especially by the horizontal dashboard, which runs right across the
whole vehicle's width. The uncluttered, monolithic dashboard
immediately clarifies the simplicity oriented design approach to the
passenger compartment as a whole. Technological content is prominent,
in the form of the 7” touchscreen that appears suspended in the centre.
The chrome-surround air vents at either side of the dashboard again
enhance the impression of width.
The dashboard design features a broad crosswise trim
that lends a sense of both width and character. The customer has a
choice of finishes for this feature, which makes a strong statement on
design quality. It can be painted, wrap with textile or TEP lining,
with or without over-stitching, and a chrome or colour surround. It
matches the seat material.
The seats, key items in on-board wellbeing, have a
unique design, wide and generous. Again we see the pervasive emphasis
on width, a crosswise prominence amplifying the impression of space and
expressing the virtues of comfort. The impression of comfort is further
stated in the choice of bright, warm materials having a deliberately
non-automotive look and feel. There is a very strong sense of overall
stylistic coherence throughout.
3. Extensive customization capability, unique for a mid-range model
Customization is an increasingly widespread social
phenomenon, in response to people’s wish to express their own personal
style choices. New C3 is the first mid-range model to offer an
extensive and coherent customization capability, which goes further
than add-on colour choices to ensure a quality, harmonious end result
consistent with both personality and value. Customization covers both
exterior and interior. Exterior appearance choices range from pop to
classic, from sportslike to trendy. And the interior mood can emphasize
warmth and cosiness, or dynamism and technology.
Freedom of expression, to create a car matched to the
driver’s personality, starts with the two-tone vehicle exterior colour
scheme. There’s a choice of nine body colours (Banquise White, Perla
Nera Black, Shark Grey, Aluminium Grey, Ruby Red, Almond Green, Cobalt
Blue, Power Orange and Sand) and three roof colours (Opal White, Onyx
Black, Aden Red), which make for 36 possible combinations in all. So
customers might like to brighten up a classic body colour with a
colourful roof, or moderate a perky body colour with a more sober roof.
Breadth of choice is an important factor contributing to the fresh,
modern stance taken by New C3.
Colour choice goes beyond the body alone, with various
features taking on the roof colour to produce both character and good
overall consistency. The roof colour is found in the foglamp trims at
the front, the Airbumpģ surrounds at the side, the wing mirror shells
and the rear C pillar graphic.
Interior customization takes the form of a choice of
four possible moods, each expressed in upholstery material, matched to
the dashboard trim, and various colour and harmony features. There’s
something for everybody.
The standard mood is uncluttered and neutral, with yellow over-stitched upholstery.
The Metropolitan Grey mood puts the emphasis on
warmth and brightness, with soft colours and textiles, on the dashboard
trim as well as the seat upholstery.
The Urban Red mood combines dark and bright colours
to produce a dynamic feel. The lined dashboard trim features red
over-stitching and has a red surround over the whole width.
The Hype Colorado mood uses soft upmarket materials
and special upholstery, with a colour contrast effect and width-wise
signature, harmonizing with a two-tone leather-covered steering wheel.
02 ęHUMANĽ : ON-BOARD WELLBEING
Design of New C3 was driven throughout by the CitroŽn
Advanced Comfortģ programme - global, contemporary, coherent comfort.
This innovative programme seeks to offer driver and passengers the
unique experience of feeling genuinely at home in their cars.
1. An overriding design emphasis on driver and passenger wellbeing
The sensation of wellbeing starts with the comfortable
seats, the panoramic sunroof that floods the passenger compartment in
light, the large stowage features, and the generous space allocations.
These first impressions are confirmed by the colours and materials,
which draw overt inspiration from the worlds of furniture and travel.
The emphasis on wellbeing pervades the interior mood,
produced by meticulous attention to colours, volumes, materials and
light. Shapes are full and soft, there is no clutter, and there’s a
strong width-wise design orientation to enhance the impression of
space. Overall harmony is also expressed in the stylistic coherence
between doors, seats and dashboard, with the same soft, bright textile
affording visual continuity and sense of quality. The harmonious
interior is eminently cheerful and optimistic. It’s practical yet
offbeat. It’s everything but dull. New C3 innovates by inviting driver
and passengers to feel genuinely at home.
The interior is spacious, the most spacious in this
vehicle category. The visual impression of width, in the dashboard and
seat design, is confirmed by the actual shoulder width of 1379 mm (2 cm
more than on the previous model). And legroom for rear-seat passengers
is top-level too. The line of the front seats and the shape of the seat
back uppers gives optimum visibility, bringing the rear-seat passengers
nearer the front for a friendlier in-car atmosphere, bright and homely
thanks to the panoramic sunroof.
Great attention was given to the New C3 seats, which
appear sculpted in a modern style to suggest generous width and
comfort. Seat bottom and back dimensions give an immediate impression
of space. The line of the seats is engaging, inspired by furniture
design to suggest relaxation and extend an invitation to pleasurable
travel. The seats use quality exterior materials and supple interior
foams to give excellent lumbar support and approach comfort.
So comfort involves a two-stage process: soft and
welcoming when the passenger takes the seat but firm and reassuring
thereafter. The supple seat foams have another purpose, namely to
filter out the untoward effect of irregular road surfaces. This is
another important factor contributing to the overall sense of in-car
agile thanks to its 10.7m turning diameter of radius, the new C3
measures 3,99m and offers compactness in town. It has 5 doors and 5
places making it practical in all circumstances.
2. Advanced ergonomics for a smooth driving experience
For true homely comfort, the car also has to offer a
hassle-free user experience, with fluid, intuitive access to vehicle
functions. Under the CitroŽn Advanced Comfortģ programme, New CitroŽn
C3 was designed with ergonomics uppermost in mind, as seen in the
numerous ingenious stowage features, the clearly staged presentation of
driver information, and a wealth of intuitive technologies for making
New C3 promises great everyday practicality. Designers
paid special attention to stowage facilities, designed for optimum
functionality without compromising interior harmony. There’s an
ingenious central cubby, designed to keep maximum free space at the
front of the vehicle. And the glove box is the largest in this vehicle
segment. The front doors have capacious and ingenious cubbies, in a
light colour to contrast with what’s in them, making things easier to
find. And the New C3 boot volume approaches 300 litres, which cuts down
on the often difficult task of deciding what to take and what not to
A smooth driving experience also calls for an intuitive,
interactive and responsive interface, which New C3 offers through its
7” touchscreen tablet, acting as the vehicle control centre. This
provides modern, intuitive access to all vehicle functions, and makes
for a superbly uncluttered dashboard. The tablet uses capacitive screen
technology, for optimum response. And the groove at the bottom acts as
a handrest, for optimally comfortable usability.
Convenience continues with the car’s hands-free access
and ignition system, which means you can lock/unlock and start the car
without even needing to take the key out of your pocket. The car
recognizes its driver as you approach.
03 ęSMARTĽ : UP-TO-THE-MINUTE TECHNOLOGIES
1. CitroŽn ConnectedCam™
The CitroŽn ConnectedCam™ system is a practical,
convenient and friendly CitroŽn-made technology making its first
worldwide appearance on New C3. It’s a connected camera (wide 120į
angle, full HD, 2 million pixels) with GPS and a 16 GB internal memory,
fitted just behind the rear-view mirror, from where it records what the
driver sees through the windscreen, logging the driving experience for
two main purposes:
The driver can click to safely take photos (scenery,
sunsets, whatever), for keeping or sharing on the social networks
immediately, or keep the button pressed to shoot films up to 20 seconds
long for sharing once the car is stationary. Stored content is directly
accessible for keeping or sharing via the free application CitroŽn
In the event of vehicle impact, the system switches
on automatically to record and save. The video can run for up to 1Ĺ
minutes (30 seconds before and 60 after). This footage can be useful as
evidence following an incident With the CitroŽn ConnectedCam
application you can also geolocate your vehicle and store the position
so that you can find it easily.
2. A wealth of useful technologies
The PSA Group A platform was optimized for this new
model, bringing an excellent footprint/space ratio, an appealing
morphology, and superb comfort and efficiency. For comfort, an advanced
suspension system was used, based on a proven axle system architecture
(pseudo Macpherson with deformable strut). This very effectively
filters out road surface irregularities, letting the body “breathe”
through minor vertical motion, a typically CitroŽn suspension signature.
Soundproofing is as good as it gets, as is safety, with
features such as the new “H” crossbar under the seats, for the best
possible impact withstand.
New C3 comes with a choice of latest-generation highly
efficient and fuel-economical PureTech petrol and BlueHDi diesel
engines. There’s a choice of three PureTech three-cylinder petrol
engines, with manual transmission: PureTech 68, 82 and 110 (Stop &
Start). And there are two manual diesel powertrains: BlueHDi 75 (Stop
& Start) and 100 (Stop & Start). For the ultimate in
driveability and comfort, New C3 will shortly be coming in an EAT6
automatic version too.
|© 2016 PSA Groupe/ Automobiles CitroŽn/CitroŽn Communications/CitroŽn UK Ltd./CitroŽnŽt