The new Brazilian C3 Aircross for 2016
CITROËN STEPS UP PRODUCT
OFFENSIVE IN BRAZIL, WITH LAUNCH OF NEW C3 AIRCROSS
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CITROËN DO BRASIL is stepping up its product offensive
with
release of New C3 AIRCROSS. With its no-nonsense, high-tech design,
this model carries in CITROËN’s new brand identity to the crossover
segment. New C3 AIRCROSS, specially developed for Latin American
markets and made locally at the Porto Real plant, will bring a further
boost to the undeniable appeal of a model that has already sold more
than 110,000 units since it was first released in 2010.
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Hot on the heels of New C4 Picasso, released in Brazil
in late
2015, the locally built New C3 AIRCROSS CITROËN marks a further step
ahead in CITROËN’s product offensive.
Despite difficult economic conditions (recession, and a
car
market that shrank by 20% in the first half of 2015), Brazil holds
considerable strategic importance for CITROËN, as Latin America’s
biggest economy. More than 1.3 million cars were sold in Brazil in the
first half of 2015, and this is CITROËN’s biggest market in the region;
with sales approaching 30,000 in 2015 so far, this is CITROËN’s ninth
biggest market worldwide.
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New C3 AIRCROSS brings a breath of fresh air, with its
no-nonsense,
high-tech design, heralded by the new LED light signature. It boasts
CITROËN’s new style lines, adding a characteristic go-anywhere look,
with front, rear, side and wheel-arch protections denoting a protective
personality unique in thecrossover segment. Advanced technology
features include a 7” touchscreen, reversing camera, and the
MirrorLink® function.
New C3 AIRCROSS will be boosting the appeal of a model
that is made
locally at the Porto Real plant and sold throughout Latin America.
Since initial release in 2010, it has sold more than 110,000 units.
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© 2015
Citroënët/Direction de la Communication SA Automobiles Citroën |
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