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BX A new generation of Citroën
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Max Lewis, Librarian Citroën Classic
Owners' Club of Australia, Inc. Citroën BX… This Citrovisie book arrived last week after a short wait [it seemed like an eon but as it was so looked forward to, my impatience got the better of me] is presented by Thijs van der Zanden with Julian Marsh responsible for this English edition just as was Julian’s work on the GS/GSA book. The full title is Citroën BX… A new generation of Citroën. And that sub title folks really describes this model in its true perspective. The book like that of the GS/GSA is in the landscape format and that pleases me very much. As well, it has its own fabric bookmark whereas the others did not. A small but nice touch. The book is 312 pages and has a hard cover in the modern style… ie no dust jacket. The book starts off with the origins of the BX and what interesting reading that makes as the author explores and relates the goings on at Citroën when this car first came up as hopefully a worthy successor to the GS. This section is as full of illustrations as you would want and they are mostly in colour. I would like to take from the Foreword written by Julian Leyton [retired Press & Public Relations Manager Citroën UK] the essential soul of this wonderful new offering from Citroën. ‘The BX ~ the car that, together with the GS/A, Xsara Picasso and Saxo, most improved Citroën’s fortunes in the UK.’ More BXs were sold in just that relatively small market [producing a right hand drive model must always have been a pain in Citroën’s derriere] than all of the preceding small models put together. The factory went on the produce more than 2.33 million units… no small beer here!! As with the other two Citrovisie books that I have reviewed… The GS/GSA and CX, this edition is another great example of how Thijs and his band of merry Citronauts have put together such detail with more photos that you can shake a stick at, that it again resets the standard. The BX was initially the subject of [or maybe ‘to’ is the more apt phrase] the notable designers Jean Giret, Regis Gromik and Luc Louis . These three auto design musketeers were following in the footsteps of Robert Opron who had been the No 1 pen and ink man. A small interruption here and one that had a huge bearing on Citroën’s future was that at the 1973 fuel crisis our beloved marque found itself in a financial fix. Citroën as you know was owned mostly by Michelin who with the cold wind of fiscal meltdown breathing down its neck, it got Peugeot to throw out a life line. An editorial aside: Others have suggested that it was the French government who forced Peugeot to ‘rescue’ Citroën while putting Renault into a Full Nelson to take the marque’s truck arm. This saved Citroën’s bacon; but the price was rather steep… no more outlandish models with which to woo and bring wonderment to the otherwise boring automotive world of mass produced cars. The cold clammy hand of Peugeot was now the influencer. But nonetheless Citroën weaved its path amongst the minefields of pernicious papa Peugeot!! How’s that for alliteration? Along came Italians Giorgetto Giugiaro and Marcello Gandini ~ internationally acclaimed for some exotic Italian autos. This was the genesis of the era of the wedge and creases and sharp this, that and the other… altogether a new mould. The curves and soft forms of the GS/GSA for example went by the way. Citroën was losing its way in determining the shape of what you and I know as the BX. And Gandini did some good work and as a parry to the in house designer’s purple mutterings expressed the view that ‘I was not hired to make friends.’ A perfunctory man who also expressed the view that ‘we sent the design and then the invoice and that was that.’ Well indeed it was just that and the design went ahead under the direction of Trevor Fiore [an Englishman with an Italian heritage… a rare combo then as now] and finally morphed into the shape we well know. Citroën introduced the car to the public in I982 with enormous pomp and pageantry and away it went. Although it missed out on a Car of the Year award, the BX nonetheless scored extremely well with overall driveability and its small engined models scored an economy first place in the I983 Mobil Economy Run. All boded well for the BX and over its I2+ year production run it was deemed a success and helped Citroën’s fortunes on the way. There were many, many derivatives… too many to mention here but perhaps one that stood out was the I6-valve sport model which was the epitome of a boy racer’s rocket. Sadly it would seem the wedge shape of the BX would be supplanted by the more rounded curvaceous bodywork of the next lot of Citroën models. It is the fate of car designs since mass production came into play that design trends are fickle. The BX and its kith and kin of the time were replaced with the new lot of shapes like the Xsara and Xantia morphing into the c-Series. The British market provides an example of how a successful model came and went. Of the 200,000 built for the uk, barely 200 exist today. Such is the way. Your humble scribe, © 2021 Max Lewis, Librarian.
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Book Review by Blair Anderson BX, a new generation of Citroën First, a confession. I have never driven a BX, have never sat in one, and have only seen a handful in the flesh. However, this doesn’t reduce my interest in the series which has always fascinated me. Being as far away from Citroën distribution as possible (the Canadian Prairies), a while after the series was first introduced, I was most pleased to receive dozens of then-current brochures from people all over Europe. I was able to read the specifications of each model through the years and marvelled at the distinct “design” departure from the DS, GS/A, and CX. I am, therefore, far from an expert about the BX. I admire the Dutch author, Thijs van der Zanden’s and British collaborator, Julian Marsh’s vast knowledge as shared so remarkably in this book. It is substantial – some 312 pages – with many detailed drawings, photographs, and tables divided into distinct chapters telling the origins, introduction, variations, production, and other particulars in a pleasing way. I particularly enjoyed three aspects of the book – the way the layout is presented being foremost. When there are multiple photos or drawings, these are separated by a white dotted line. I find this very attractive and serves to reduce the space required to present the photos and increasing the size of each photo. Wonderful! The second feature I find most attractive is the extensive presentation of the BX in countries around the world with photos and details of the subtle, and not-so-subtle alterations made for each specific market, particularly, rather selfishly, the preparations designed for the eventual, but never realized, introduction of the series to North America. Thirdly, towards the end of the book, are profuse tables outlining production figures and a very detailed compendium of colours and upholstery choices by model year. First impressions: the cover of the hardcover book shows a BX in three-quarter front view in motion on a road with a blurred background giving the impression of movement. The pages are of a substantial weight and texture. The photos are all crisp and sharp, many unique to this book. The layout is designed to draw the reader in. A convenient string book-mark is provided – an unusual and helpful device. The chapters are logically presented. An extensive presentation, comprising a large part of the book regarding the development of the series named “Project XB”, is a fascinating read, and required multiple go-throughs to absorb, not due to its technical sophistication, but by the telling of the sheer determination and fortitude of the personnel involved with the design of the series, given the rather turbulent era at Citroën and PSA. Further on the in book, each model year is given its own chapter. Extensive details are given, drawing the reader into learning the myriad changes, some relatively small, some more significant, made to the series over the more than a decade run. This level of detail is fascinating to anyone even remotely interested in the BX in particular and Citroën in general, but is presented in such a way as to be interesting to a casual reader as well. Overall, I rate this tome very highly as
it contains intrigue, is easy to read, is technical
without being too overbearing or dry, and is, certainly,
at the top of its field on the subject of the intriguing
and beguiling Citroën BX. © 2021 Blair Anderson
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