Citroën C3 Picasso |
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THE NEW CITROËN C3 PICASSO
THINKING OUTSIDE THE BOX
STYLISH – SPACIOUS – BRIGHT – PRACTICAL
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CITROËN C3 PICASSO PEOPLE
Appealing
to young families and older, active individuals, the C3 Picasso is an
attractive package, combining stylish and bold good looks, a
pleasurable driving experience, unrivalled space, adaptable storage
options and value for money.
C3 Picasso buyers lead active
lifestyles and need a car that will give them the freedoms of space,
versatility and comfort. They are style conscious, appreciate quality
design and believe that their car makes a statement about them, at the
same time they are practically minded, requiring simple functionality.
They are environmentally considerate and want to limit their carbon
footprint yet they still need the robust space to transport their
family comfortably and safely. They are individual thinkers and not
afraid to be different but they don’t want to be unconventional or
weird.
As consumers they are drawn to things that express their personality -
in the same way they are attracted to an iPod, they want a car that is
contemporary, uncomplicated, useful and stylish. The C3 Picasso
delivers on all these requirements.
STYLING
The
spirited Citroën C3 Picasso takes an exciting new direction in body
design, blending the roomy, versatile shapes of an MPV with the
quality, agility and comfort of a family hatchback.
From the
outside, the C3 Picasso’s cube-like body shape, with its short overhang
at the front and rear, instantly communicates the important design
focus placed upon maximising internal space, whilst the smooth, rounded
curves that soften the contours of the body form an expression of
fluidity and purpose, and make it easy to park.
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The
distinctive styling of the car’s front end, with its sculpted bonnet,
bold bumper design, black and silver intakes, and, incisive, high-set
headlamps that extend back along the bonnet, give the C3 Picasso a
friendly appearance, with the impression of a beaming smile, adding to
its impishly charming character.
The vertical rear, designed for
maximum boot space, and nimble city driving is characterised by the
chunky black bumper and rear window that wraps around the boot of the
car, blending into the light assembly.
Slightly wider than other models in the segment, the C3 Picasso has
real on-road presence and it cuts a dynamic and robust appearance. The
two-tone colour scheme available on the bumpers and side-rubbing strips
present the C3 Picasso as an active, ready-to-go vehicle with the roof
bars also hinting at its utilitarian functionality.
Citroën MPVs are renowned for their light and airy cabin environments
and this new model is no exception. The expansive use of glass, which
is almost continuously wrapped around the car – as well as over it with
the optional 1.2m panoramic roof – hints at the bright and spacious
environment of the car’s cabin, as well as the excellent all-round
visibility.
Stepping inside, occupants are greeted by a light and airy interior
with an immediate perception of quality and comfort, courtesy of the
soft dashboard surface materials, thoughtfully considered decors and
layout of the graining. The slim design of the front seats not only
increases cabin room but the pronounced and inviting contours also
offer excellent support and comfort. |
ROOMINESS
Measuring
4.08m long, 1.73m wide and 1.62m tall, the C3 Picasso offers huge
dimensions for such a small car. The innovative design of the C3
Picasso’s compact exterior and long wheelbase, create one of the
biggest cabin lengths in its class spanning 1.66m – a rival for some
MPVs in the segment above.
The C3 Picasso’s generous internal
volumes mean occupants benefit from more roominess than any other model
in the class. The high-set seats and use of slim seat-backs in the
front optimises space for rear passengers who enjoy some of the best
knee room in the class, even with the rear bench moved forward.
Elbow
room in both the front and rear is the best in the segment at 1.43m and
1.40m respectively.
Access to the C3 Picasso’s cabin is made easy by straighter, more
rectangular doors that, because of the long wheel base, don’t hang over
the wheel arches, creating a larger aperture for users to climb in and
out.
BIG BOOT
Thanks
to the car’s vertical rear the C3 Picasso’s huge boot is the biggest in
its segment with a record-breaking 500-litre VDA aperture with all five
seats in place and 1506-litres with the rear bench folded completely
flat. Magnetic flaps, fitted in the backs of the rear seats, fold out
to extend the flat surface between the bench and the boot floor – a
simple but intelligent design feature.
Adding to the car’s smart
versatility, the C3 Picasso also features an adjustable boot floor
which can either sit level with the boot sill for easy loading or can
be lowered to increase storage height in the rear. The clever boot
floor also provides a hidden storage area, ideal for stowing valuable
items out of sight. The three-part luggage cover, which can be used to
conceal the entire boot’s contents, can be neatly stowed away when not
in use in this under-floor compartment.
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ADAPTABILITY
The
C3 Picasso’s interior was designed to redefine user-friendliness with
an intuitive design that can optimise interior space quickly and
effortlessly.
The modularity of the C3 Picasso’s cabin design means
that in one simple hand movement the rear seats can be tumbled forward
to create a flat load surface that extends right up to the front seat
backs. The rear seats split fold 60:40, both parts are entirely
independent, and can slide back and forth to either maximise boot
volume or rear passenger legroom. On Exclusive models, the front
passenger’s seat can also be folded down into a completely flat desk
position, further extending the platform to an impressive 2.41m of flat
load space.
Aircraft-style trays mounted on the backs of the front seats featuring
integrated reading lights and cup-holders are available. And a fold
down armrest in the centre of the rear seats with a built in
compartment also provides a ‘ski-flap’ allowing access to the boot for
transporting long objects without folding the seats down.
USEFUL SPACES
Like
its C4 Picasso siblings, the C3 Picasso also features a variety of
innovative and practical storage compartments – a place for each object
and passenger.
There are also two useful storage sills for both
driver and front passenger, ideal for pens, finished with attractive
and functional non-slip trim.
Providing simple, easy to access storage for the driver, the C3 Picasso
also features a box in the upper centre of the dashboard with a
push-pull lid, dampened opening and soft touch finish. This handy
compartment also houses the built in air freshener. Further storage
spaces are available such as a drawer under the front passenger seat,
ideal for maps, as well as, rear in-floor compartments, cup holders,
and stowage nets.
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VISIBILTY
Stepping
into the C3 Picasso’s spacious cabin, drivers and passengers are
welcomed into an airy and light-filled environment created by the car’s
expansive glazed area of 3.37m2. A panoramic glass roof can
also be specified allowing even more light to flood into the car’s
interior, increasing the total glazed area to 4.52m2 – the
largest in the segment.
Through the expansive wraparound windscreen occupants are presented
with a panoramic view of the world. The three-part windscreen features
a slim A-pillar design creating the impression of the windscreen
merging seamlessly into the side windows. With this innovative feature,
drivers are afforded a commanding 86.8° angle of vision from their seat
– the best in the segment.
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© 2009 Julian Marsh/Citroën UK Limited
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