New
Citroën C3-XR Compact SUV
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AT C_42, CITROËN UNVEILS THE C3-XR, ITS NEW CROSSOVER
TO BE LAUNCHED IN CHINA AT THE END OF THE YEAR.
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CITROËN continues its strategy of
internationalisation and asserts its position
as a brand that is ever more global. At the
heart of this strategy is the Chinese market,
which for the brand now represents more than
one sale in four and for which CITROËN today
unveils at C_42 on the Champs Elysées, the new
C3-XR, a compact SUV projecting robustness,
elegance and dynamism.
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Citroën further accelerates its policy of
developing sales in overseas markets and
consolidates its status as global brand. In
recent months, this internationalisation has
taken on a new dimension with sales worldwide
up 7% in the first half of 2014, above the
growth in the market (+4%).
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At the heart of this sales offensive is
China, now represents the biggest market for
CITROËN with more than one in four of the
brand’s sales. There as well, CITROËN is
progressing faster than the market with sales
up 19% to the end of August 2014, compared to
12% for the market. This growth is supported
by a rapidly expanding network of 470 dealers,
which came first in the JD Power 2014 survey
on service quality. It is also the success of
the products, such as C-Elysée and C4 L,
demonstrating that CITROËN has been able to
win recognition by providing responses that
are concrete, tailored and modern, meeting the
expectations of these new customers.
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It is on these solid foundations and to
extend its cover of this market that CITROËN
unveils today the C3-XR, its new model to be
launched in China at the end of the year. This
new offer embodies a resolutely modern
approach to the SUV, based on CITROËN’s
values: strong design, remarkable comfort
inherited from CITROËN’s know-how, and
technology choices aimed at the well-being of
users. The vehicle is being presented at a
symbolic location, C_42 on the Champs-Elysées,
to celebrate the 50th anniversary of
Franco-Chinese diplomatic relations and
emphasise the French origins of this SUV.
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Very close to the concept
car presented at Beijing in April 2014,
the C3-XR is a pure product of the CITROËN
centre of style, which applied all of its
know-how and creativity in the conception of
this SUV, with its immediately identifiable
design projecting robustness, elegance and
dynamism. As one of CITROËN’s distinctive
traits, comfort is at the highest level,
thanks to benchmark levels of spaciousness, a
roomy and welcoming driving position, and ride
comfort worthy of the best saloons. The
CITROËN C3-XR also benefits from the latest
innovations, making for easier use through its
technological equipment (keyless entry and
starting, reversing camera, grip control…) and
its connectivity via the Citroën telematic
services.
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On sale in December 2014, C3-XR will be
produced at Wuhan and will be available from
launch with the THP 160 S&S engine coupled
with the latest generation EAT6 automatic
gearbox.
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C3-XR will be on show at C_42 on the Champs
Elysée from 1st October 2014.
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© 2014 SA
Automobiles Citroën/Citroën Communications/Citroënët
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