CITROËN PRESS RELEASE 27 February 2020

For over 100 years, Citroën has demonstrated the boldness and creativity to allow increased access to mobility. At the dawn of its 101st year, the brand is making its mark by unveiling its 100% electric Ami – an all-new ‘object’ inspired by the AMI ONE Concept.

Ami is the breakthrough move of an innovative brand, inspired by its customers. A brand that is in tune with new modes of consumption, challenges of urban travel and environmental concerns.

Ami is a non-conformist ‘object’: two seats, 100% electric, comfortable and protective, compact and agile, and customisable. It has a unique character that defies established codes.

Ami is accessible to all: no licence required (depending on the country), with affordable    "à la carte" offers adapted to every need, from car-sharing via Free2Move or longer-term rental from €19.99 per month.

Ami is a new experience: as close as possible to the consumer with a 100% online customer journey and an unprecedented partnership in France with FNAC and DARTY,    in addition to the participating Citroën network. Ami offers a global 360° solution for urban mobility, to make freedom of movement easier and suited to the needs of the many.

In 2020, with more than 100 years of history and non-conformist, iconic vehicles in its portfolio, Citroën intends to open up urban mobility to all with Ami - 100% electric.

Citroën's DNA is about innovation, with bold, unexpected solutions in terms of products and services, inspired by the greatest number of people. A direct descendant of AMI ONE Concept, which was introduced at the Geneva Motor Show in March 2019 – generating a great amount of interest – the Ami project has become a reality in under a year.

Ami is a practical response to new mobility expectations for short journeys: easier access to city centres, micro-mobility for everyone, a real alternative to scooters, bicycles, mopeds, or even public transport. This solution comes at a reasonable cost too, with new modes of consumption geared towards digital, and more.

Ami - 100% ëlectric has no equivalent in the mobility landscape. Citroën unveils a truly disruptive 100% electric mobility experience, born from the desire to make urban mobility accessible and easy for everyone.

AMI - 100% ËLECTRIC AT A GLANCE

NON-CONFORMIST MOBILITY OBJECT

    •    100% ELECTRIC: zero CO2 emissions for the benefit of all and access to city centres, with an easy, silent and fluid drive. A battery that recharges in just three hours from a standard electric socket, just like a smartphone.

    •    COMPACT AND AGILE: an ultra-compact 2.41m size and 7.20m turning diameter, making city travel and parking easy.

    •    COMFORTABLE AND PROTECTIVE: small on the outside and large on the inside, Ami allows two people to travel side by side in total comfort, with a closed roof and a bright, heated interior offering protection from the elements.

    •    ASSERTIVE AND CUSTOMISABLE IDENTITY: its original style – a play on symmetry – and its unique presence give Ami a unique character. Its customisation possibilities invite you to play with different looks, thanks to the six coloured accessory packs available.

MOBILITY FOR ALL

    •    NO LICENCE: accessible from 14 years of age in France (16 years on average in European countries). With or without a driving licence, Ami is for everyone.

    •    “A LA CARTE”: Ami is accessible at any time thanks to offers to meet each and every need, from one minute to one year and more, to share, to rent or to buy.

    •    AFFORDABLE: ultra-competitive offers adapted to usage. Long-term rental: €19.99 per month. (Ami Ami version in France; long-term rental of 48 months, initial payment €2,644 and ecological bonus of €900)

Free2Move car-sharing: from €0.26/min (subject to a monthly subscription of €9.90 with no commitment)

Purchase: from €6,000 (Ami Ami version; including ecological bonus of €900 deducted in France)

NEW CUSTOMER EXPERIENCE

    •    100% ONLINE JOURNEY: you can discover, configure and buy Ami 24/7.

    •    NEW DISTRIBUTION MODES: Ami association with FNAC and DARTY allows ‘object’ availability in partner stores. Ami will also be available to customers wherever they are in dedicated mobile test-drive centres.

    •    HOME DELIVERY: Ami can also be delivered directly to your home for added convenience.

"For 100 years, Citroën has always been innovative and creative in democratising freedom of movement. This year, Citroën has come up with a new urban mobility solution accessible to everyone: compact, protective, 100% electric, without driving licence and affordable. Ami - 100% ëlectric aims to be a real breakthrough in the access to urban mobility, a solution that is as close as possible to new modes of consumption. This great idea was just a concept one year ago, and we are proud that we have made it happen today."                              

Vincent Cobée, Citroën Brand CEO

NON-CONFORMIST MOBILITY OBJECT

    •    100% ELECTRIC

Ami - 100% ëlectric allows you to access all urban areas, with ease, and guarantees a smooth and silent drive as it is 100% electric.

ZERO-EMISSION - ZERO-NOISE - ZERO-STRESS DRIVING

Perfectly suited to an urban life that is constantly on the go and in line with developments in our society, Ami is designing a new type of mobility that specifically responds to the urban problems of today and tomorrow. Everything has been thought through to enhance driving pleasure and make drivers' daily lives easier. Thanks to its 100% electric driving mode, Ami allows access to all city centre areas, including the low emission zones, and delivers limited running costs.

In essence, Ami - 100% ëlectric is a light quadricycle, which benefits from a smooth clutch-less ride and instant acceleration (torque immediately available thanks to electric power), it is capable of speeds of up to 28mph (45km/h).  A silent model, thanks to its 100% electric technology, Ami is easy to live with for its users.

RANGE AND QUICK, EASY CHARGING

Ideal for multiple short trips in the city, whether it be going to a meeting, going to work, running an errand or going out for the evening, Ami has a range of up to 43 miles (70 kilometres). A distance far greater than the average travelled by people living in urban areas, as well as those on the outskirts.

Its 5.5 kWh lithium-ion battery, housed flat under the floor, can be easily recharged via the on-board electric cable located in the passenger-side doorway. Once the cable is plugged in, three hours are enough for a full charge on a conventional 220 V socket. The use of Ami is as simple as any everyday electric object. Ami - 100% ëlectric can also be recharged at a public terminal or Wall Box using a suitable cable.

ULTRA-COMPACT FOR MORE AGILITY

Ami - 100% ëlectric is a mobility ‘object’ dedicated to driving in an urban environment, with a unique stance and ultra-compact dimensions. Firmly planted on its specially designed 14-inch wheels, located at all four corners for easy handling, Ami is 2.41m long, 1.39m wide and 1.52m high.                  It promises everyday agility, as well as easy parking, thanks to its ideal turning diameter (7.20m).     With its practical size, Ami can be parked even more easily than some small city vehicles.

ON-BOARD COMFORT

As the incarnation of a modern vision of comfort, Ami - 100% ëlectric promises a peaceful ride with its closed and heated interior. The feeling of space is reinforced by the brightness of its interior. Moreover, the clever storage areas contribute to well-being on-board.

BRIGHTNESS

As soon as you step aboard, the interior of Ami is bathed in natural light, combining large areas of glass (windscreen, side windows and rear window) with a standard panoramic roof. The glazing above the body line represents 50% of the total surface. This incomparable introduction of light enhances both the feeling of space for the driver and passenger, while at the same time providing them with a wide field of view. In a nod to the history of the Citroën brand, the side windows are opened by manually tilting the glass upwards, like the 2CV.

TWO SEATS SIDE-BY-SIDE AND SPACE ON-BOARD

Easy access is facilitated by the two large identical doors of Ami - 100% ëlectric. The optimised on-board space means a functional interior. Inside the passenger compartment, the layout of the two seats offers a real sense of space and ease of movement to each occupant, in terms of shoulder width, legroom and headroom. Two occupants can therefore converse comfortably thanks to the seats being located next to each other.

A surprisingly spacious object for its size, with a sliding driver's seat (longitudinally adjustable) and passenger seat (fixed) that can both accommodate the tallest of occupants. Thanks to this architecture, every space is utilised to the max and storage is cleverly distributed throughout the passenger compartment. In addition to a storage recess at the passenger's feet, which can take a cabin-sized suitcase, the designers have also created another storage area at the rear.

PROTECTIVE, PROVIDER OF INDEPENDENCE

Ami - 100% ëlectric has a body height and driving position that makes the driver feel comfortable, and at the same time, protected because they are at the same level as other vehicles around them.     One of a kind, and conceived as an alternative to public transport (bus, tram, underground) and other individual means of transport that have two or three wheels (bicycle, moped or scooter), Ami has another real advantage for its driver and passenger: protection. The level of protection is greater than that offered by two or three-wheeled vehicles, and offers greater independence and comfort (acoustic comfort, brightness) than public transport. Thanks to its morphology, Ami is reassuring for city driving. Its optimised footprint gives Ami stability and a great freedom of movement, with no risk of toppling over, as is the case on two wheels. The closed and heated interior also provides protection and comfort in bad weather.

AN ASSERTIVE AND CUSTOMISABLE IDENTITY

Ami - 100% ëlectric asserts its daring character and freely displays its modern nature outside and inside. Ami is a breakthrough mobility solution that tackles the city with style and comfort, and a colourful identity.

DESIGN WITH AN IDENTITY TO TACKLE THE CITY DIFFERENTLY

An identity marker that has accompanied the brand for more than 100 years, Citroën's style is always recognisable at first glance. Ami - 100% ëlectric rewrites the rulebook with its size, its volumes and its original graphic approach, creating a feeling of surprise and immediate attachment.

Ami has everything it needs to become "popular". Beneath its minimalist body shape and sleek lines, Ami highlights Citroën's identity by adopting an expressive front end: headlamps and indicators form a double-decker signature. A strong stylistic bias is also applied to the rear lights, to enhance the consistency of the ‘object’. Ready for the city, Ami comes with (depending on the customisation choice) wheel covers, body, quarter light and roof stickers, or capsules on the sides like Airbump® inserts.  In addition, Ami incorporates rounded, manually adjustable exterior mirrors.